Proving herself to be not just a talented artist, but a sight for sore eyes as well, 22-year-old Australian hip-hop star Iggy Azalea has been revealed as the new face of House of Holland’s debut eyewear collection.
The campaign marks the label’s first foray into ocular fashion, and the collection features 22 pieces in 11 different styles, with names like ‘Raise the Roof’ and ‘Cagefighters’. Designs stay true to HOH’s trademark colourful, attention-grabbing style, and frames experiment with oversized hexagonal shapes and bold humbug stripes.
Shot by Matt Irwin in Los Angeles, the eyewear campaign also marks Iggy Azalea’s first major modelling coup since she signed to Wilhelmina Models International Inc back in June. “Iggy is super hot in every sense; the perfect ambassador for House of Holland eyewear”, stated label founder Henry Holland.
Prices range from £150 ($241) to £180 ($289).