Kingsly St in Soho, London will see the launch of a new retail space in the old ‘b store’ premises early next month. The aim of the OTHER retail space is to support emerging and independent design talents from across the country in one of the most exposed shopping destinations in Europe. OTHER will take over from the original concept of the ‘b store’ which opened a decade ago and slowly became brand focused on its own ready-to-wear line. This line will now become its own online store while products from the label will be sold within the new OTHER space. The founders of the original store Matthew Murphy and Kirk Beattie are now returning back to their original ethos of stocking multi-brand labels specialising in design, fashion, art and homeware. Murphy and Beattie want to return to their passion for new designers. They want to provide a platform for new talent and bridge the gap between connecting the consumer with these previously undiscovered labels. Some of the labels which will be available at the store are Christopher Lemaire, Opening Ceremony, Peter Jensen and their own OTHER label.