Dior Couture

Working closely with the fashion house, Patrick Demarchelier has photographed over 100 of Dior’s haute couture dresses, suits and coats for a sumptuous new book that showcases the history of the Paris brand high fashion creations. Published in time for Christmas sales, the book shows garments made in Dior’s ateliers from 1947 to 2011 all taken from the archives and shot on today’s models including Natalia Vodianova, Gisele Bündchen, Karolina Kurkova, Karlie Kloss, Gemma Ward, Agyness Deyn and actress Charlize Theron.
The edit of pieces feasts on a cross section of the House’s creativity, starting with Christian Dior’s early output including the 1947 bar suit with its clean peplum detail and the polka dot Mirza dress from 1951. From Yves Saint Laurent’s time at the helm, starting after Dior’s death in 1957, there is a pair of dresses including one with a deep red floral print and a 1959 LBD.
Further pieces by the House’s ensuing creatives include styles by Marc Bohan and John Galliano, featuring garden party style shots from the 2010 flower-themed couture show, when Demarchelier gathered the models outside in the gardens of the Musée Rodin for what he describes as a colorful, Impressionist work. Other settings include a movie studio in Beijing, Times Square in New York and, in Paris, in venues including a private château, the Opéra Garnier, avenue Montaigne, and at the Hôtel Plaza Athénée.
The book’s opening shot though is a humbler affair, consisting of a group portrait of the Dior ateliers gathered in front of 30 avenue Montaigne, highlighting the technical aspect of dressmaking.
The 256 page hardcover book, published by Rizzoli, includes 150 color photos accompanied by text from Ingrid Sischy and a foreword written by Jeff Koons. Standing at 11” by 14”, it’s worth every penny of the £70 price tag.
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