Esthetica at London Fashion Week

Now in its ninth season, the BFC/Monsoon supported Esthetica showcases a growing number of designers who are committed to eco fashion. This fashion week sees the largest venture to date, including an installation from RCA graduate Christopher Raeburn, jewelry from Leblas and Made By The People, and ready to wear collections from Ada Zanditon. The most recent addition to the ever increasing line-up is Camilla Welton, who has shown at Stockholm Fashion Week and presented her collection in Paris. The designer’s lack of formal training is combined with a passion for sustainable fashion, and the resultant aesthetic – discreet yet dramatic, simple elegance tempered with a hint of mystery – is both unique and inspiring. Offering bespoke ‘eco-couture’, Welton challenges perceived stereotypes of sustainable fashion, as practicality sits alongside comfort and style. Pieces from the Fall Winter 2010 collection are named after various goddesses, including Freyja (associated with love, beauty and fertility), Diana and Gaaia (Greek goddess personifying the Earth), emphasizing the strength and integrity that Welton perceives for her wearers.


All images via camillawelton.com





























