Fashion News: 3.1 Phillip Lim Releases Denim Collection

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Calling all denim fans! There’s a new designer on the block ready to shake up your wardrobe – 3.1 Phillip Lim has just revealed a brand new capsule collection themed around the everyday texture. Comprised of 12 different styles, denim sheds its workwear foots for an altogether more streamlined, fashion-conscious finish. Each piece is dyed in the fabric’s signature indigo wash and complemented by a smooth surface, with smart highlights on show in a two-piece trench coat, fitted blazer and tailored jeans. Additionally, for those looking for something with more of an edge, there’s a midriff-baring bralette top and a padded biker, paneled with black leather.

The 3.1 Phillip Lim denim capsule collection starts at $195 for a bralette top, and ranges to $895 for a trench coat.

We’ll be back soon with another fresh dose of Fashion News – stay tuned!

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Manufacturer Tips – How To Use Fashion Trends to Help Build Your Business

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If your career in fashion manufacturing needs a boost, look no further! In our new Manufacturer Tips article, Trendstop.com shows you how to use fashion trends to help take your business to the next level. Simply follow the steps below and be inspired to make fresh progressions in your field.

Using Fashion Trends to Help Build Your Manufacturing Business

Fashion trends can play a big role in determining what you make each year, and having access to the right trend resources can help reduce risk in the manufacturing process. This is especially true for manufacturers looking to design ODM products, or else develop their brands.

What Are Fashion Trends and Fashion Trend Forecasting?

So, what are fashion trends? Essentially, they are the direction of movement of public acceptance of color, print, trim, shape, and texture within the industry. Fashion trends change from season to season – and in manufacturing, it’s essential to have the right resources to help you identify which trends consumers will be interested in the future!

Trend forecasting is a professional service that helps you identify the fashion trends consumers will be most interested in 12-24 months time. This information, based on expert analysis, will help you create products that will be attractive to the consumer (and ultimately maximize your sales in fashion manufacturing).

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Why Are Fashion Trends Important to Manufacturing & Planning?

The fashion trends adopted by larger apparel manufacturers influence the availability of production materials (think fabrics, dyes, and trims) in the global marketplace. Since prolific retailers like Gap, H&M or Abercrombie & Fitch can’t on purchasing their materials at a moment’s notice, they must plan the production and quantities of these materials well in advance – and being aware of fashion trends helps to guide these decisions.

Fast fashion retailers like Topshop are also affected by fashion trends. As these kinds of brands are working with lower volumes, they are dependent on what materials are available for production (guided by large retailers) – which ultimately influence the fashion directions they can take.

As global retailers and brands are looking for manufacturers who can produce their products within a strict production time frame, knowing the fashion trends that are emerging can attract retailers in a variety of ways:

- Ensure Materials Availability: Suggest colors, materials and trims that are on-trend and available for production
- On-Trend Products: Plan and develop trend products that will be popular with consumers
- Future Ranges: Ability to provide retailers and brands with trend ideas for their future collections 18-24 months ahead of time

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By familiarizing your seasonal planning with trend resources (such as Trendstop.com), you can reduce risk in your business by being able to provide on trend products and product ideas that are set to be in demand.

If you’d like to find out more about how trends can help your business, head on over to Trendstop.com and discover our professional membership packages. Alternatively, if you have any other ideas on how to use trend resources in fashion manufacturing, leave us a comment below or tweet us @trendstop!

Stay tuned – we’ll soon be back with more Manufacturer Tips to inspire you with your own collections for the coming season and beyond.

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Design Inspiration: Blooming Floral Mandalas

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In this week’s Design Inspiration, we’re getting back to nature with American artist Kathy Klein’s organic Flower Mandala creations. A devout lover of plants, Kathy creates her “danmalas” (‘the giver of garlands’ in Sanskrit) in outdoor locations near her home in Arizona. After centering herself in a meditative devotional space, Kathy gathers flowers and natural objects while her mind is kept in mantra, resting in the immaterial. Each ornate, colorful work is constructed as a “reflection of the inexpressible,” made of petals from flowers like carnations, daisies and wild blooms. After creating each mandala, Kathy photographs it, and then leaves it to be discovered by others, lying in the natural setting it was made in.

We’ll be back soon with another fresh dose of Design Inspiration – stay tuned!

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Students Take Over Browns

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London fashion boutique Browns has had its windows given a brand new makeover, courtesy of efforts by design students from Kingston University. Inspired by the theme ‘Spring Fairground,’ winning students Iris Jannou, Mark Terra, Robin Gedin and Emile Diomande created a display revolving around the idea of a forgotten carousel, and decorated with key items from Browns’ latest styles. The carousel, overgrown and incomplete, is stumbled upon by a group of people – as they climb closer, it fragments, flickers and suddenly blossoms back to life, shaded in golden hues with touches of red and teal. We see merry-go-round horses cavorting with miniature handbags and dainty shoes, as an elegantly dressed mannequin reclines in rose-adorned seat ready to enjoy the ride.

The new window display has been installed for three weeks at Browns on 23-27 South Molton Street, ending on May 4.

If you’re inspired by the colors shown here, head on over to Trendstop.com and discover them in our Spring/Summer 2014 Pantone Color Trend Report.

We’ll be back soon with another daily dose of Retail News – stay tuned!

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Happy Spring from Trendstop.com!

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Stay tuned – we’ll be back next week with fresh fashion news pieces, trend inspirations and street style looks.

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Fashion News: Bing Bang’s Delicate Essentials

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One of our favorite new discoveries, Bing Bang Jewelry creates delectable seasonal collections bursting with contemporary classics and ‘delicate essentials’ from their studio in New York City. Founded by Anna Sheffield, the label focuses on four aesthetic themes; the Punk Rock ethos, Native American arts and amulets, Victorian keepsakes and the ever-evolving Manhattan culture. The team describe themselves as modern-day alchemists, tempering ornate designs with a hint of toughness and downtown chic. For Summer 2014, Bing Bang have crafted a range of necklaces, rings, bracelets and ear cuffs in precious metals – highlights include pointed geometric constructions, ultra-fine chains and miniature collectible charms in shapes like crosses, stars and peace signs.

We’ll be back soon with another fresh dose of Fashion News – stay tuned!

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Designer Tips: Seven Mistakes to Avoid when Starting a Collection

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Whether you’re about to start out on a new career path as a fashion designer or just wanting to reinforce your skill set before starting your next collection, check out Trendstop’s latest addition to our Designer Tips series. This week, we’ve compiled seven key mistakes to avoid during the design process – follow our must-have guide to maximize your success rate next season.

1) Not Being Prepared

Before starting out on a fashion collection, put as much time as you can into translating your inspirations into visual moodboards, along with as many sketches and illustrations as possible. If you have a clear vision, it will make it much easier to create the products. Just remember; failing to prepare is preparing to fail!

2) Trying to Do Too Much

In fashion design, setting out to make huge collections will prove time-consuming, expensive and exhausting – and will more likely than not compromise your original theme. This is especially true in the early days of your career, when you might not have enough manpower to execute ambitious goals.

3) Not Editing Carefully Enough

Leading on from this, make sure to adhere to a ‘quality over quantity’ rule. Do you really need three similar skirts, where one will do? A tight edit is essential to keep your process on-track in regards to budget, and will more likely than not make for a better flow between designs.

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4) Choosing Materials for the Sake of It

While it can be tempting to incorporate all your favorite materials into one single fashion collection (fur! brocade! sequins!), try and keep your fabric selection minimal. Opt instead for one statement texture, and pair with a few basics like silk chiffon or knit.

5) Not Adhering to a Cohesive Theme

How does your collection tie together? If your shapes don’t work with your prints, or your colors look wrong with the materials (and so on), your finished products will look messy rather than sophisticated. This reinforces the importance of planning – always refer to the initial vision you had for your collection at the beginning.

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6) Not Thinking of Your Customer

One key mistake in fashion design is not keeping your ideal customer in mind. Who are you designing for, and where will he/she be wearing these pieces? A busy career woman might not want to be dripping in embellishment at the office, while younger teen customers might turn their noses up at classic shapes if they’re headed to a festival. Select your target audience early on – this will allow you to get creative.

7) Not Promoting Designs

Finally, at the end of your process, you will hopefully have a streamlined, cohesive finished collection – but what next? If you don’t promote your designs accordingly, no one will see them! Consider submitting your work to websites that shares designs for exposure, and make sure to wear your own pieces wherever you go. Social media is also important, as highlighted in our earlier Designer Tips article, Seven Steps to Advance in Your Fashion Career (link).

Do you have any other top Designer Tips? Leave your suggestions below, or Tweet us @trendstop!

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Stay tuned – we’ll soon be back with more Designer Tips to inspire you with your own collections for the coming season and beyond.

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Fashion News: Odd Pears x Leta Sobierajski

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Get ready to have some fun with your soft accessories this season, as Australian brand Odd Pears teams up with New York-based designer/art director Leta Sobierajski on the campaign for their debut sock collection. Founded on a shared love of oddities, the brand set out to overthrow the constraints of conventional sock etiquette with their bright, bold designs and unusual styling options – each Odd Pears purchase comes in a set of three, complete with two matching socks and one odd. With over 200 color combinations available, customers are encouraged to mix ‘n’ match the spotty polka dot looks – the more striking the contrast, the better. Leta Sobierajski has created a series of promotional posters and postcards [pictured], exploring playful and artistic ways to present the clashing color combinations with a surreal edge – sock-clad legs support tables topped with watermelon, or form bizarre structures finished with red pineapples. As the Odd Socks ethos goes, “Be wonderful. Be yourself. Be odd!”

We’ll be back soon with another fresh dose of Fashion News – stay tuned!

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Beauty News: Santigold Teams Up with Smashbox

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American singer-songwriter Santigold has teamed up with Smashbox Cosmetics on a brand new, out-of-this-world collection called The Santigolden Age. Vivid and colorful, designs are influenced both by Santigold’s bold creative aesthetic and her vision on humanity’s approach of the Golden Age – an era where the earth as we know it ceases to exist, revitalizing itself and morphing into a harmonious, utopic mirror image. Products can be mix ‘n’ matched for striking results, and come decorated in Santigold’s signature collage artwork. We love the five-shade eye shadow palettes, available in tinted metallics like rose gold pearl or shimmering teal. There are also variants on Smashbox’s Be Legendary lip gloss in All Gold E’rything and Hot Lava, as well as Nail Polish Art Strips and Double-Ended Limitless Eye Liner. However, the standout piece has to be the debut of the Be Legendary Lipstick Ring; a golden accessory in the shape of a snake-pyramid, finished with Swarovski crystals and revealing a hidden lipstick inside.

“I’ve always loved Santi’s music, and she brought that same vibe and energy to this collection,” said Davis Factor, Smashbox founder.

The Santigolden Age collection is available to buy now, available from beauty brands like Sephora, Macy’s and Nordstrom, in addition to Smashbox’s online store.

We’ll be back soon with another fresh dose of Beauty News – stay tuned!

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Fashion News: adidas by Raf Simons Spring/Summer 2014

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This season, adidas’ breakthrough technology comes together once again with visionary designer Raf Simons to produce a collaborative range of innovative unisex footwear, where athletic function is upgraded with a high fashion twist.

Following-up their successful Fall/Winter 2013-14 joint venture, Simons and adidas build off the unique design codes they’ve now established – such as the ‘shoe-in-shoe’ concept – while unveiling new styles to add greater variance and depth to the collection. Exciting additions include a remix of the Stan Smith tennis shoe, along with an adidas Bounce-inspired sneaker with uppers printed in a seasonal pattern matching Raf Simons apparel.

The latest collection includes eight unisex models in up to four colorways, making for a total of 21 unique designs. Each draws on a playful comic book aesthetic that features exaggerated shapes and Lego colors, favoring Velcro closures over typical lacing. The shoes also incorporate a striking mix of materials, such as nylon, leather, sport mesh and embroidered textiles.

The adidas by Raf Simons Spring/Summer 2014 collection is now on sale, with prices ranging from €270-350 ($375-485). Designs are available at adidas Originals concept stores, boutiques and retailers carrying Raf Simons and select sneaker specialists around the world.

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We’ll be back soon with another fresh dose of Fashion News – stay tuned!

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