Whether you’re about to start out on a new career path as a fashion designer or just wanting to reinforce your skill set before starting your next collection, check out Trendstop’s latest addition to our Designer Tips series. This week, we’ve compiled seven key mistakes to avoid during the design process – follow our must-have guide to maximize your success rate next season.
1) Not Being Prepared
Before starting out on a fashion collection, put as much time as you can into translating your inspirations into visual moodboards, along with as many sketches and illustrations as possible. If you have a clear vision, it will make it much easier to create the products. Just remember; failing to prepare is preparing to fail!
2) Trying to Do Too Much
In fashion design, setting out to make huge collections will prove time-consuming, expensive and exhausting – and will more likely than not compromise your original theme. This is especially true in the early days of your career, when you might not have enough manpower to execute ambitious goals.
3) Not Editing Carefully Enough
Leading on from this, make sure to adhere to a ‘quality over quantity’ rule. Do you really need three similar skirts, where one will do? A tight edit is essential to keep your process on-track in regards to budget, and will more likely than not make for a better flow between designs.
4) Choosing Materials for the Sake of It
While it can be tempting to incorporate all your favorite materials into one single fashion collection (fur! brocade! sequins!), try and keep your fabric selection minimal. Opt instead for one statement texture, and pair with a few basics like silk chiffon or knit.
5) Not Adhering to a Cohesive Theme
How does your collection tie together? If your shapes don’t work with your prints, or your colors look wrong with the materials (and so on), your finished products will look messy rather than sophisticated. This reinforces the importance of planning – always refer to the initial vision you had for your collection at the beginning.
6) Not Thinking of Your Customer
One key mistake in fashion design is not keeping your ideal customer in mind. Who are you designing for, and where will he/she be wearing these pieces? A busy career woman might not want to be dripping in embellishment at the office, while younger teen customers might turn their noses up at classic shapes if they’re headed to a festival. Select your target audience early on – this will allow you to get creative.
7) Not Promoting Designs
Finally, at the end of your process, you will hopefully have a streamlined, cohesive finished collection – but what next? If you don’t promote your designs accordingly, no one will see them! Consider submitting your work to websites that shares designs for exposure, and make sure to wear your own pieces wherever you go. Social media is also important, as highlighted in our earlier Designer Tips article, Seven Steps to Advance in Your Fashion Career (link).
Do you have any other top Designer Tips? Leave your suggestions below, or Tweet us @trendstop!
Stay tuned – we’ll soon be back with more Designer Tips to inspire you with your own collections for the coming season and beyond.