If your career in fashion manufacturing needs a boost, look no further! In our new Manufacturer Tips article, Trendstop.com shows you how to use fashion trends to help take your business to the next level. Simply follow the steps below and be inspired to make fresh progressions in your field.
Using Fashion Trends to Help Build Your Manufacturing Business
Fashion trends can play a big role in determining what you make each year, and having access to the right trend resources can help reduce risk in the manufacturing process. This is especially true for manufacturers looking to design ODM products, or else develop their brands.
What Are Fashion Trends and Fashion Trend Forecasting?
So, what are fashion trends? Essentially, they are the direction of movement of public acceptance of color, print, trim, shape, and texture within the industry. Fashion trends change from season to season – and in manufacturing, it’s essential to have the right resources to help you identify which trends consumers will be interested in the future!
Trend forecasting is a professional service that helps you identify the fashion trends consumers will be most interested in 12-24 months time. This information, based on expert analysis, will help you create products that will be attractive to the consumer (and ultimately maximize your sales in fashion manufacturing).
Why Are Fashion Trends Important to Manufacturing & Planning?
The fashion trends adopted by larger apparel manufacturers influence the availability of production materials (think fabrics, dyes, and trims) in the global marketplace. Since prolific retailers like Gap, H&M or Abercrombie & Fitch can’t on purchasing their materials at a moment’s notice, they must plan the production and quantities of these materials well in advance – and being aware of fashion trends helps to guide these decisions.
Fast fashion retailers like Topshop are also affected by fashion trends. As these kinds of brands are working with lower volumes, they are dependent on what materials are available for production (guided by large retailers) – which ultimately influence the fashion directions they can take.
As global retailers and brands are looking for manufacturers who can produce their products within a strict production time frame, knowing the fashion trends that are emerging can attract retailers in a variety of ways:
- Ensure Materials Availability: Suggest colors, materials and trims that are on-trend and available for production
- On-Trend Products: Plan and develop trend products that will be popular with consumers
- Future Ranges: Ability to provide retailers and brands with trend ideas for their future collections 18-24 months ahead of time
By familiarizing your seasonal planning with trend resources (such as Trendstop.com), you can reduce risk in your business by being able to provide on trend products and product ideas that are set to be in demand.
If you’d like to find out more about how trends can help your business, head on over to Trendstop.com and discover our professional membership packages. Alternatively, if you have any other ideas on how to use trend resources in fashion manufacturing, leave us a comment below or tweet us @trendstop!
Stay tuned – we’ll soon be back with more Manufacturer Tips to inspire you with your own collections for the coming season and beyond.